Incubadoras de empresas como promotoras de negócios competitivos: estudo da incubadora de empresas de Jaú/SP

Abstract

The Business Startup Incubator took a role in promoting interaction between the Public and Private Entities, with the aim to accelerate the cooperation between Universities, Research Centers, the Public and Private Companies. This cooperation is essential for the generation of more research, development and innovation in Brazilian companies. The growing number of Business Startup Incubators was stimulated by agents that are betting that these units can contribute to generating new business enterprise competitive and innovative. Companies participating in the hatching process (pass a certain period in the incubators) receive support in the areas of management, with courses, training and consulting for management training and actions in the area of marketing and sales that give subsidies to compete in the business highly competitive market. In this context, descriptive and exploratory, using a case study on the Business Development Center Business Incubator Jau / SP, aims to understand the process of locating the incubators, in particular the Business Incubator Jau, the interaction between public and private entities involved in the project business incubator, and finally its potential. Data collection was conducted through interviews with a sample of entrepreneurs who participated in the process of incubation in the Business Incubator Jau, using an instrument developed for this purpose, which allowed these companies to characterize and identify their perception regarding the benefits and difficulties of the Business Incubator program in Jau. Through the data obtained, it was observed that the interviewed companies consider important training in business management, stock sales and marketing, research and development, and have adequate infrastructure. These entrepreneurs in the data presented realize tangible benefits in the incubation period, though, demonstrate several difficulties, most pronounced in the case of the infrastructure program in Jau. From the work experience and support of many incubators in Brazil may point to this program as a generator of competitive initiatives, but to do so, it should be a strengthened network of public and private entities with specific purpose in generating ventures competitive and innovative.