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Comportamento de compra do consumidor de cervejas em Sorocaba-SP: análise sobre as influências da propaganda.
(Universidade Federal de São Carlos, 2021-03-17)
The beer market in Brazil arouses interests all over the world. With a large volume of distribution concentrated in a few players, the competition for spaces in this market is fierce, and consequently, investment in ...
Análise de fatores determinantes na decisão de compra online: reflexões sobre o impacto da pandemia no comportamento do consumidor brasileiro
(Universidade Federal de São Carlos, 2021-01-12)
The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ...
Proposta de integração entre balanced scorecard e business intelligence
(Universidade Federal de São Carlos, 2020-12-17)
This study aims to propose a model for integrating the Balanced Scorecard with Business Intelligence through an analysis of the literature on the topic and subsequent suggestion of steps for building and using both tools ...
Estudo sobre transtornos mentais e seus riscos para discentes no âmbito do ensino superior
(Universidade Federal de São Carlos, 2021-06-22)
Inside the university, there are many uncertainties and demands in students' daily lives, so attention and care for students' mental health become essential to form and prepare professionals for the needs of the labor ...
Zona Franca de Manaus: uma análise comparativa entre seus decretos e os impactos socioeconômicos (1957 a 2019)
(Universidade Federal de São Carlos, 2021-06-16)
This paper aims to understand the operation and objectives of a free trade zone, as well as to understand whether the Manaus Free Trade Zone, created in 1957, meets the main purposes stipulated by law. The central idea is ...
Interação universidade-empresa para o ensino de gestão da qualidade baseado em casos reais de engenharia
(Universidade Federal de São Carlos, 2021-06-25)
The subject of Quality Management in Production Engineering courses tends to be fundamentally theoretical and, to increase the effectiveness of teaching this curricular unit, demonstrate that the use of real data from the ...
Indicadores financeiros e operacionais mais relevantes para a avaliação de desempenho de empresas não-financeiras listadas na B3
(Universidade Federal de São Carlos, 2021-01-07)
This research seeks to analyze which financial and operational indicators most impact the performance of non-financial companies listed on the B3. The study is exploratory and was used a statistical method called factor ...
Trabalho de inovação financeira em fintechs: percepção dos trabalhadores em uma startup de São Paulo
(Universidade Federal de São Carlos, 2021-06-24)
With the technological revolution at the end of the 20th century, behavioral changes occurred in contemporary society, which also impacted labor relations in companies. The objective was to assess the perception of workers ...
Impactos setoriais das emissões de gases de efeito estufa no estado de São Paulo: uma abordagem de Miyazawa
(Universidade Federal de São Carlos, 2021-06-18)
Due to the growing environmental concern about greenhouse gas (GHG) emissions, this
work aims to identify whether the important sectors for the Brazilian economy are intensive or
have strong links with polluting sectors. ...
Análise dos determinantes de estrutura de capital das principais empresas do setor de transporte aéreo civil brasileiro
(Universidade Federal de São Carlos, 2021-01-06)
There is still no consensus in the financial literature regarding the companies’ capital structure determinants. This discussion has been going on since Durant (1952) proposed the traditional theory - which predicts that ...