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Sustentabilidade nos negócios: reflexões e desafios
(Universidade Federal de São Carlos, 2023-04-04)
New technologies are being increasingly used in the business world, but not always in a sustainable way. There are different movements in the business world that raise questions about how it is possible to build a management ...
Liderança na pandemia de Covid-19: um estudo sobre o estilo de liderança adotado e os desafios enfrentados no ambiente virtual
(Universidade Federal de São Carlos, 2022-04-29)
The Covid-19 pandemic has brought with it countless changes in different spheres of everyday
life, including the business world. Because of it, thousands of employees have started working
remotely, in the model known as ...
Plano de negócio de uma fábrica de painéis monolíticos
(Universidade Federal de São Carlos, 2022-05-29)
The business plan aims to demonstrate the feasibility of a monolithic panel factory, located in Cravinhos-SP. These panels are considered the evolution of conventional masonry, that is, they efficiently replace bricks. ...
Planejamento estratégico: estudo de caso em uma pequena empresa de serviços elétricos industriais
(Universidade Federal de São Carlos, 2020-06-30)
Strategic planning is widely approached by educational and business support institutions, however, its implementation is generally observed in large corporations, intermediated by consultants specializing in the subject. ...
Análise do processo de transformação digital de uma empresa de manufatura localizada no Brasil: estudo de caso único
(Universidade Federal de São Carlos, 2020-06-26)
The advancement of new digital technologies has driven organizations to adapt their strategies and businesses. In this scenario, the present study aimed to verify how a company located in Brazil has adapted its business ...
Os efeitos das tecnologias digitais aplicadas ao food service: fatores determinantes na experiência do cliente
(Universidade Federal de São Carlos, 2021-01-12)
The implementation of digital technologies is a trend that has been growing in the food services sector outside the home in Brazil. In order to understand this scenario, this work aimed to identify and analyze the factors ...
Análise de fatores determinantes na decisão de compra online: reflexões sobre o impacto da pandemia no comportamento do consumidor brasileiro
(Universidade Federal de São Carlos, 2021-01-12)
The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ...
A influência das mídias sociais no comportamento de compra de produtos de beleza dos consumidores de Sorocaba-SP.
(Universidade Federal de São Carlos, 2021-03-17)
The use of social networks has intensified in recent years, allowing an evolution in the media focused on consumer goods. The presence of digital influencers also plays an important role in the dissemination of brands and ...
Comportamento de compra do consumidor de cervejas em Sorocaba-SP: análise sobre as influências da propaganda.
(Universidade Federal de São Carlos, 2021-03-17)
The beer market in Brazil arouses interests all over the world. With a large volume of distribution concentrated in a few players, the competition for spaces in this market is fierce, and consequently, investment in ...
A importância dos sistemas de informação para novos modelos de negócios e manutenção das vantagens competitivas em empresas relacionadas ao food service
(Universidade Federal de São Carlos, 2022-04-25)
In the last years, digital transformation have evolved significantly, especially with the advent of the pandemic caused by Covid-19. Therefore, companies had to adapt to technological solutions and adhere to different types ...