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Análise do processo de transformação digital de uma empresa de manufatura localizada no Brasil: estudo de caso único
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 26/06/2020)The advancement of new digital technologies has driven organizations to adapt their strategies and businesses. In this scenario, the present study aimed to verify how a company located in Brazil has adapted its business ... -
Planejamento estratégico: estudo de caso em uma pequena empresa de serviços elétricos industriais
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 30/06/2020)Strategic planning is widely approached by educational and business support institutions, however, its implementation is generally observed in large corporations, intermediated by consultants specializing in the subject. ... -
As competências apontadas pelo fórum econômico mundial no contexto da indústria 4.0: um levantamento com profissionais da região de Sorocaba – SP
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 01/01/2021)Industry 4.0 and the advancement of technologies are phenomena that are transforming the work settings of companies, promoting process automation, increased productivity, use of technologies such as big data, machine ... -
O mix de recompensas no contexto da pandemia de covid-19: um levantamento na região de Sorocaba – SP
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 01/01/2021)The COVID-19 pandemic caused many impacts, either on the personal life or in the professional life, they are undeniable. Still, due to it being a recent event, these impacts are yet to be fully measured. The objective ... -
Inovação em tempos de pandemia: um estudo de dois casos no interior de São Paulo
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 08/01/2021)During the year of 2020, the business scenario was strongly hit by the Coronavirus pandemic, in this context of social and economic uncertainty, many companies try to reinvent themselves seeking competitiveness, or even, ... -
Os efeitos das tecnologias digitais aplicadas ao food service: fatores determinantes na experiência do cliente
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 12/01/2021)The implementation of digital technologies is a trend that has been growing in the food services sector outside the home in Brazil. In order to understand this scenario, this work aimed to identify and analyze the factors ... -
Análise de fatores determinantes na decisão de compra online: reflexões sobre o impacto da pandemia no comportamento do consumidor brasileiro
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 12/01/2021)The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ... -
A influência das mídias sociais no comportamento de compra de produtos de beleza dos consumidores de Sorocaba-SP.
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 17/03/2021)The use of social networks has intensified in recent years, allowing an evolution in the media focused on consumer goods. The presence of digital influencers also plays an important role in the dissemination of brands and ... -
Comportamento de compra do consumidor de cervejas em Sorocaba-SP: análise sobre as influências da propaganda.
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 17/03/2021)The beer market in Brazil arouses interests all over the world. With a large volume of distribution concentrated in a few players, the competition for spaces in this market is fierce, and consequently, investment in ... -
Desenvolvimento de pessoas na indústria 4.0: o caso de uma empresa nacional de grande porte
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 02/07/2021)In a scenario of increasing connectivity, organizations have gone through several changes under the influence of technological advances, resulting from what have been called the Fourth Industrial Revolution - or Industry ... -
As percepções do processo de demissão e suas consequências no employer branding
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 01/04/2022)Given the current scenario and the increasingly complex and challenging human-vs-work relationships, both in the business and social spheres, the present work proposes to investigate the perceptions of professionals in ... -
O uso do omnichannel em pequenas e médias empresas: um estudo sobre a sua aplicação no varejo
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 18/04/2022)The goal of this study is to investigate the possibility of using omnichannel in small and medium-sized retail companies, as well the benefits and challenges involved in the application. For that, a survey with semi-structured ... -
A importância dos sistemas de informação para novos modelos de negócios e manutenção das vantagens competitivas em empresas relacionadas ao food service
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 25/04/2022)In the last years, digital transformation have evolved significantly, especially with the advent of the pandemic caused by Covid-19. Therefore, companies had to adapt to technological solutions and adhere to different types ... -
Liderança na pandemia de Covid-19: um estudo sobre o estilo de liderança adotado e os desafios enfrentados no ambiente virtual
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 29/04/2022)The Covid-19 pandemic has brought with it countless changes in different spheres of everyday life, including the business world. Because of it, thousands of employees have started working remotely, in the model known as ... -
Plano de negócio de uma fábrica de painéis monolíticos
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 29/05/2022)The business plan aims to demonstrate the feasibility of a monolithic panel factory, located in Cravinhos-SP. These panels are considered the evolution of conventional masonry, that is, they efficiently replace bricks. ... -
A presença da mulher indígena no ensino superior brasileiro
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 12/09/2022)Despite the inclusion of indigenous peoples in the Brazilian public university, there are several barriers that prevent indigenous students, especially women, from remaining in their course. The general objective of this ... -
Gerações no contexto do trabalho pós-covid 19: Uma revisão sistemática de literatura
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 20/03/2023)This research project aims to study the baby boomer, x and y generations in the context of post-covid 19 work, based on a systematic literature review. This classification of generations is very useful to understand how ... -
As adaptações para o teletrabalho durante a pandemia de covid 19: um estudo sobre o desempenho, as vantagens e os problemas enfrentados
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 20/03/2023)During the Covid-19 pandemic, many companies adopted telework as a way to maintain their activities amidst social distancing. In view of this change in the work routine, there is a need to analyze the performance, ... -
Panorama de inovação no agronegócio brasileiro: uma análise das tendências e das inovações tecnológicas.
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 27/03/2023)The scenario of the agricultural sector has proven to be very important for the Brazilian economy, since it represents practically 50% of the country's exports and almost 30% of GDP. With the aim of increasing productivity ... -
Sustentabilidade nos negócios: reflexões e desafios
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 04/04/2023)New technologies are being increasingly used in the business world, but not always in a sustainable way. There are different movements in the business world that raise questions about how it is possible to build a management ...