Browsing TCC by Subject "Social gender"
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Análise de publicidades: O Boticário sob a perspectiva da semiótica
(Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 24/06/2021)The course conclusion work sought to analyze and discuss, based on Greimasian semiotic theory, four commercials obtained by the brand O Boticário. The aim was to produce a reflection on the images of femininity and masculinity ...