Browsing TCC by Author "fd38453e-3626-48da-88d2-d00ef326171f"
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Análise de sobrevivência em marketing, considerando o modelo exponencial com fragilidade compartilhada, na predição de churn
Cintra, Ana Carolaine Hipollito (Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 10/06/2021)Services companies like telephony, health plans, internet and others, have redirect their marketing strategies in the customers retention. By maintaining a business relationship with their consumers, companies guarantee ...