Browsing TCC by Subject "Marketing"
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Modelo de regressão logı́stica com mistura de distribuições : estimadores de máxima verossimilhança e bayesiano utilizando o Stan
(Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 02/02/2024)We explore the logist regression model, estimating its parameters through maximum likelihood and Bayesian estimators. We use mixtures of distributions for 𝐾 = 1 and 2 components. The Hamiltonian Monte Carlo implemented ... -
Análise de sobrevivência em marketing, considerando o modelo exponencial com fragilidade compartilhada, na predição de churn
(Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 10/06/2021)Services companies like telephony, health plans, internet and others, have redirect their marketing strategies in the customers retention. By maintaining a business relationship with their consumers, companies guarantee ...