Estruturas de governança no suprimento de açúcar ao mercado industrial de alimentos processados.

Abstract

This research analyzes different initiatives from entrepreneurs of Sugar Cane Agroindustry System who have been undertaking to reinforce their competitiveness after the productive deregulation of the ninety decade. Some companies started to offer differentiated products, to the industrial market, through sales processes that present different businesses structures from what they have done before the deregulation. The objective of this research is to identify the changes that happened in the sugar supply to the industrial market of food, caused by the products differentiation, more specifically in liquid and inverted sugar. The Supply Chain Management concept is going to help in the analysis of the businesses processes and the changes in the supply operations of the differentiated sugar. The analysis in the different ways from the sugar plants, which have to organize and to coordinate the sale of their products, is going to look for subsidies in the theory of Transaction Cost Economy. The research method used was multi-cases study. It was verified the existence of different governance structures for sugar supply to the industrial market and the changes in the business processes, productive, logistics and in the transactions for sale the product because of supply of differentiated sugars.