A construção da subjetividade nacional no movimento "o melhor do Brasil é o brasileiro"
Resumen
What does it means to claim to be brazilian? How nationalist campaigns promoted
by the State may affect the subject? To answer these questions and to take off from the
evidence principles as of the nation and to problematize the construction of the subject of the
nationality, we developed the present work. Based on the discoursive theory derived from
Michel Pêcheux and Michel Foucault, this research intends to understand how is materialized
the control of the national subjectivity, observing the discoursive event where is constructed
the publicity movement called: The best of the Brazil is the brazilian , produced in 2004,
under the current president administration. Concepts formulated in the scope of the french
Discourse Analysis, as discoursive event and memory guide the analysis about the verbal
materiality of the texts that integrate the referred movement, and the results reveal the
existence and the functioning of one kind of power the governability , described by
Foucault (2004) that happens to the subjects, standardizing a certain way of being, identified
to the brazilian nation. We noticed that there is in the official publicity pro- brazilian auto
esteem the construction of one national subject produced in the patterns of the democratic
nation profile, that the globalized capitalism proposes. This deals with the production of a
brazilian subject identified to one nation, which singularity resides in the congregation of
globalized traces.