Análise das transações dos pequenos produtores hortícolas da região Serrana do estado do Rio de Janeiro
Resumen
The objective this research is to identify and describe the main governance structures adopted
by small farmers in Serrana region of the state of Rio de Janeiro, as well as to determine the
factors that explain the adoption of these structures. The theoretical basis used was the
Transaction Cost Economics. The method used was exploratory quantitative, with a survey
containing 262 small farmer. These were statistically selected from lists of producers supplied
by unions in each of the 7 cities in the region. A structured questionnaire was applied so that
567 transactions involving vegetables were identified. An indicator of coordination intensity
was constructed to identify the governance structures adopted in such transactions. Four
different groups of coordination intensity were formed, allowing comparative analysis using
descriptive statistic. It follows an estimation of an ordered logit regression in order to idenfy
factors explaining the four groups of coordination intensity. There is evidence of the
predominance of hybrid forms of governance in transactions involving small farmers with
their buyers. The high level of physical specificity and / or intermediate levels of human
specificity were statistically significant as determinant factors explaining the adoption of
governance structures with greater coordination intensity. The size of the property under
management of horticulturists was also significant, however, in this case, larger farmers
showed a greater probability of adopting structures with less intensity of coordination. The
presence of resource sharing among these agents promotes commitment among the parties,
generating an informal mechanism in the transaction and differentiating them from the
traditional spot market. Buyers have developed good reputation, generating trust-based
commitments.