Browsing by Subject "Jornada do cliente"

Now showing items 1-1 of 1

    • Enhancing service customer experience through gamification: a service design approach 

      Silva, Jorge Henrique de Oliveira (Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Engenharia de Produção - PPGEP, Câmpus São Carlos, 19/09/2024)
      The service sector is a key driver of global economic and social development, with customer experience (CX) becoming a central focus for service improvement. Gamification has emerged as a promising approach to enhance ...