Browsing by Subject "Merchandising"

Now showing items 1-2 of 2

    • A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT 

      Silva, Karen de Cássia (Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Educação - PPGE, Câmpus São Carlos, 26/02/2016)
      Advertising aimed at children has become increasingly present in their everyday life. Already in early childhood, boys and girls are bombarded every day by advertisements that intend to seduce them to consume many types ...

    • Star Wars: um estudo sobre o universo da franquia cinematográfica 

      Ferraraz Junior, Claudio (Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Imagem e Som - PPGIS, , 30/11/2012)
      The major media conglomerates consolidated from the 1980s invest heavily on franchises captained by blockbusters movies and a wide range of products derived from them, in search of larger profits in the worldwide entertainment ...