Browsing Cursos de Graduação by CNPq Subject "CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA"
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Gerenciamento de crises ocasionadas por influenciadores digitais: um estudo do posicionamento das marcas
(Universidade Federal de São Carlos, UFSCar, , Câmpus Lagoa do Sino, 02/12/2020)With the intensification of the use of social media, many companies have used digital influencers to disseminate their brands. However, in recent years there has been an increase in crises caused by these professionals, ... -
Avaliação dos pilares da sustentabilidade na cadeia de suprimentos de uma startup atacadista de hortifrutigranjeiros
(Universidade Federal de São Carlos, UFSCar, , Câmpus Lagoa do Sino, 09/03/2023)In the current context, in which the food sector is integrated, the implementation of a supply chain must pay increasing attention to issues related to quality, food safety, environmental responsibility, and sustainability. ...