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Urban logistics in Sao Paulo city: a comparison between Top of the Pyramid and Base of the Pyramid regions
(Universidade Federal de São Carlos, 2020-03-12)
The fast expansion of urban areas poses challenges for Fast-Moving Consumer Goods (FMCG) companies who want to provide products to small retailers, especially in the last-mile delivery, which is a complex process that ...
Planejamento estratégico: estudo de caso em uma pequena empresa de serviços elétricos industriais
(Universidade Federal de São Carlos, 2020-06-30)
Strategic planning is widely approached by educational and business support institutions, however, its implementation is generally observed in large corporations, intermediated by consultants specializing in the subject. ...
Análise do processo de transformação digital de uma empresa de manufatura localizada no Brasil: estudo de caso único
(Universidade Federal de São Carlos, 2020-06-26)
The advancement of new digital technologies has driven organizations to adapt their strategies and businesses. In this scenario, the present study aimed to verify how a company located in Brazil has adapted its business ...