• Sustentabilidade nos negócios: reflexões e desafios 

      Ikarugi, Vitor da Silva (Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 04/04/2023)
      New technologies are being increasingly used in the business world, but not always in a sustainable way. There are different movements in the business world that raise questions about how it is possible to build a management ...
    • O uso do omnichannel em pequenas e médias empresas: um estudo sobre a sua aplicação no varejo 

      Oliveira, Henrique Diez Marques de (Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 18/04/2022)
      The goal of this study is to investigate the possibility of using omnichannel in small and medium-sized retail companies, as well the benefits and challenges involved in the application. For that, a survey with semi-structured ...