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Análise do processo de transformação digital de uma empresa de manufatura localizada no Brasil: estudo de caso único
(Universidade Federal de São Carlos, 2020-06-26)
The advancement of new digital technologies has driven organizations to adapt their strategies and businesses. In this scenario, the present study aimed to verify how a company located in Brazil has adapted its business ...
Os efeitos das tecnologias digitais aplicadas ao food service: fatores determinantes na experiência do cliente
(Universidade Federal de São Carlos, 2021-01-12)
The implementation of digital technologies is a trend that has been growing in the food services sector outside the home in Brazil. In order to understand this scenario, this work aimed to identify and analyze the factors ...
Análise de fatores determinantes na decisão de compra online: reflexões sobre o impacto da pandemia no comportamento do consumidor brasileiro
(Universidade Federal de São Carlos, 2021-01-12)
The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ...
Inovação em tempos de pandemia: um estudo de dois casos no interior de São Paulo
(Universidade Federal de São Carlos, 2021-01-08)
During the year of 2020, the business scenario was strongly hit by the Coronavirus pandemic,
in this context of social and economic uncertainty, many companies try to reinvent themselves
seeking competitiveness, or even, ...