Análise da divulgação e comunicação científica associada aos trabalhos da pós- graduação na temática da biodiversidade. O estudo de caso do Programa de Pós- graduação em Conservação da Fauna da UFSCar

Abstract

Scientific dissemination encompasses all forms of circulation of scientific and technological content in society, and is not restricted to a specific audience or format. Scientific communication has, by character, to disseminate the results of a scientific research among peers – the specialized public. This way of transmitting information is of great importance, as it is a way of keeping the academic community informed about scientific and technological advances in the area in question. Scientific dissemination is intended to inform and disseminate knowledge in scientific and technological areas to the non-specialized public, emerging as a solution to the scientific inaccessibility of a large part of the population, through methods to popularize science. This paperwork aims to analyze the scientific diffusion accomplished based on the paperworks associated with graduate studies that acts on the theme of biodiversity, based on a case study of the Graduate Program in Fauna Conservation (PPGCFau), at the Federal University of São Carlos (UFSCar) with the collaboration of the Zoo Park of São Paulo Foundation (FPZSP). The project aims to quantify the PPGCFau paperworks that were broadcast in the media, and to answer whether the most used communication media were those of scientific divulgation or those of scientific communication. The list of dissertations completed at PPGCFau in the period from 2013 to 2019, and the information related to them in the annual reports of the CAPES Sucupira Platform were made available by the PPGCFau Coordination. Moreover, the authors were also contacted by e-mail, in order to complement and obtain new information about the dissemination of the paperworks in other vehicles after the end of the production accomplished in the graduate program. The paperwork concluded that all technical-scientific productions accomplished at the PPGCFau between 2015 and 2019 were disseminated in communication vehicles, and that diffusion in scientific communication media was superior to diffusion in scientific divulgation media, highlighting that the main vehicle of scientific communication was Workshops. Lastly, it was noticed that scientists responsible for scientific productions and journalists need to generate more content for scientific dissemination to maintain equality of surrounding information between specialized and lay public - especially in an area as important as the conservation of fauna -, to popularize scientific debates in all social layers.