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Formatos de varejo de alimentos: um estudo sobre as preferências do consumidor.
(Universidade Federal de São Carlos, 2005-11-17)
The intention of this work is to study the consumer behavior in the choice of retail to purchase food. Being more specific, the work has the objective to identify the profile of the consumers who frequent diverses food ...
As capacitações e os recursos logísticos para a prática do Supply Chain Management (SCM)
(Universidade Federal de São Carlos, 2005-11-29)
Within the current context of competition, we can perceive the emergence of a new paradigm of business management based on the fact that companies no longer compete isolatedly or individually among themselves, but through ...
Canais de distribuição para produtos da agricultura familiar: um estudo em hortaliças.
(Universidade Federal de São Carlos, 2004-02-27)
The intention of this work is to study marketing channel for products proceeding from small holders agriculture. Considering that small holders agriculture,in São Paulo State, represents 95% of the production of fresh ...
Estrutura e gestão dos canais de distribuição na indústria de alimentos para cães e gatos (petfood)
(Universidade Federal de São Carlos, 2006-11-29)
The pet, especially dogs and cats, possess a growing participation in home
living and in the human and social coexistence, linking intensely with their owners and
providing moments of pleasure and happiness. The market of ...
Impactos da estratégia de produto no canal de distribuição : estudo multicaso sobre o relacionamento entre a indústria avícola e o varejo
(Universidade Federal de São Carlos, 2009-07-15)
The strategy of the marketing channel can not be formulated as there was no other itens to be explored in the marketing strategy of the companies. The variable product was chosen among the other three from the marketing ...
Análise dos canais de distribuição do etanol carburante brasileiro: um estudo exploratório
(Universidade Federal de São Carlos, 2009-05-22)
The development of flexible-fuel engines and the necessity of an alternative source of energy to the oil (Petroleum) have leaded the ethanol distribution process into a new configuration. These changes brought forth new ...
Competências essenciais na distribuição de carne bovina brasileira para a Europa : um estudo multicaso
(Universidade Federal de São Carlos, 2007-11-12)
Due to its current dynamism and increasing importance in the Brazilian
economy, the beef agri-chain in Brazil can be analyzed under different fields of strategy
and business administration (corporate strategy, operations ...
Estratégia de marcas próprias: estudo multicaso no atacado brasileiro
(Universidade Federal de São Carlos, 2006-12-15)
For the past years, wholesaling has been stimulated by a series of changes in its traditional activities. Through a deeper involvement with marketing strategies, wholesaling has included the management of own brands to its ...
Fatores-chave de sucesso na comercialização eletrônica de flores: um estudo multicaso no varejo
(Universidade Federal de São Carlos, 2006-10-26)
This work, through a multi-case study, aimed to identify the success key-factors of the
companies who operate the flowers electronic retail business. Such analysis adopts as a
parameter the strategies of marketing-mix ...
Efeitos das barreiras não tarifárias nas exportações de manga in natura
(Universidade Federal de São Carlos, 2006-10-27)
The fruit sector is found in expansion, being considered one of the fastest
emerging and potential in the Brazilian agribusiness. The fruit chain has been affected
by the increase in global competitiveness, where the big ...