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Consenso estratégico nas operações: percepções gerenciais sobre as prioridades competitivas
(Universidade Federal de São Carlos, 2005-12-15)
This research concentrates in the analysis of the strategic consensus in operations, having as starting point the perceptions of the competitive priorities of managers, middle managers and technical managers. These ...
Alinhamento estratégico das operações : estudos de caso na interface com marketing
(Universidade Federal de São Carlos, 2011-02-21)
This research presents a discussion on the strategic alignment of operations associated with an understanding of market requirements. This subject is a essential strategic issue for operations and demands an appropriate ...