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Now showing items 1-10 of 15
Efeitos das barreiras não tarifárias nas exportações de manga in natura
(Universidade Federal de São Carlos, 2006-10-27)
The fruit sector is found in expansion, being considered one of the fastest
emerging and potential in the Brazilian agribusiness. The fruit chain has been affected
by the increase in global competitiveness, where the big ...
Práticas de coordenação no canal de distribuição da cadeia automotiva
(Universidade Federal de São Carlos, 2006-08-07)
The main change in modern businnes management is the supply chain
building and management, due to increasing need to turn them more competitive, in
result of the recognition that the competition, in these days, happens ...
Fatores-chave de sucesso na comercialização eletrônica de flores: um estudo multicaso no varejo.
(Universidade Federal de São Carlos, 2006-10-26)
This work, through a multi-case study, aimed to identify the success key-factors of the
companies who operate the flowers electronic retail business. Such analysis adopts as a
parameter the strategies of marketing-mix and ...
Impactos da estratégia de produto no canal de distribuição : estudo multicaso sobre o relacionamento entre a indústria avícola e o varejo
(Universidade Federal de São Carlos, 2009-07-15)
The strategy of the marketing channel can not be formulated as there was no other itens to be explored in the marketing strategy of the companies. The variable product was chosen among the other three from the marketing ...
Ambiente institucional e organização de redes de franquias: uma comparação entre Brasil e França.
(Universidade Federal de São Carlos, 2004-06-05)
Franchise companies deal with a classical dilemma: how to reconcile the gains from the
expansion of franchising with the potential cost of the brand name misuse by
franchisees. This dissertation analysis this question under ...
Avaliação de relacionamentos no canal de distribuição de produtos de mercearia básica.
(Universidade Federal de São Carlos, 2005-12-08)
The shift of power inside distribution channels and the need for adapting to constant consumer market changes have led enterprises to seek alternatives in order to face that
new environment. Suppliers pursue to adapt ...
Formatos de varejo de alimentos: um estudo sobre as preferências do consumidor.
(Universidade Federal de São Carlos, 2005-11-17)
The intention of this work is to study the consumer behavior in the choice of retail to purchase food. Being more specific, the work has the objective to identify the profile of the consumers who frequent diverses food ...
Análise dos canais de distribuição do etanol carburante brasileiro: um estudo exploratório
(Universidade Federal de São Carlos, 2009-05-22)
The development of flexible-fuel engines and the necessity of an alternative source of energy to the oil (Petroleum) have leaded the ethanol distribution process into a new configuration. These changes brought forth new ...
Competências essenciais na distribuição de carne bovina brasileira para a Europa : um estudo multicaso
(Universidade Federal de São Carlos, 2007-11-12)
Due to its current dynamism and increasing importance in the Brazilian
economy, the beef agri-chain in Brazil can be analyzed under different fields of strategy
and business administration (corporate strategy, operations ...
Canais de distribuição para produtos da agricultura familiar: um estudo em hortaliças.
(Universidade Federal de São Carlos, 2004-02-27)
The intention of this work is to study marketing channel for products proceeding from small holders agriculture. Considering that small holders agriculture,in São Paulo State, represents 95% of the production of fresh ...