This work, through a multi-case study, aimed to identify the success key-factors of the companies who operate the flowers electronic retail business. Such analysis adopts as a parameter the strategies of marketing-mix and ...

The fruit sector is found in expansion, being considered one of the fastest emerging and potential in the Brazilian agribusiness. The fruit chain has been affected by the increase in global competitiveness, where the big ...

The main change in modern businnes management is the supply chain building and management, due to increasing need to turn them more competitive, in result of the recognition that the competition, in these days, happens ...

Franchise companies deal with a classical dilemma: how to reconcile the gains from the expansion of franchising with the potential cost of the brand name misuse by franchisees. This dissertation analysis this question under ...

Reverse logistics has conquered more importance and space in the companies logistics operation, mainly for its economic potential, but also for the change in the customers consumption culture and for the increase of the ...

For the past years, wholesaling has been stimulated by a series of changes in its traditional activities. Through a deeper involvement with marketing strategies, wholesaling has included the management of own brands to its ...

The intention of this work is to study marketing channel for products proceeding from small holders agriculture. Considering that small holders agriculture,in São Paulo State, represents 95% of the production of fresh ...

The pet, especially dogs and cats, possess a growing participation in home living and in the human and social coexistence, linking intensely with their owners and providing moments of pleasure and happiness. The market of ...

The development of flexible-fuel engines and the necessity of an alternative source of energy to the oil (Petroleum) have leaded the ethanol distribution process into a new configuration. These changes brought forth new ...

Due to its current dynamism and increasing importance in the Brazilian economy, the beef agri-chain in Brazil can be analyzed under different fields of strategy and business administration (corporate strategy, operations ...