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Impactos da estratégia de produto no canal de distribuição : estudo multicaso sobre o relacionamento entre a indústria avícola e o varejo
(Universidade Federal de São Carlos, 2009-07-15)
The strategy of the marketing channel can not be formulated as there was no other itens to be explored in the marketing strategy of the companies. The variable product was chosen among the other three from the marketing ...
Análise dos canais de distribuição do etanol carburante brasileiro: um estudo exploratório
(Universidade Federal de São Carlos, 2009-05-22)
The development of flexible-fuel engines and the necessity of an alternative source of energy to the oil (Petroleum) have leaded the ethanol distribution process into a new configuration. These changes brought forth new ...