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Now showing items 11-15 of 15
Impactos da estratégia de produto no canal de distribuição : estudo multicaso sobre o relacionamento entre a indústria avícola e o varejo
(Universidade Federal de São Carlos, 2009-07-15)
The strategy of the marketing channel can not be formulated as there was no other itens to be explored in the marketing strategy of the companies. The variable product was chosen among the other three from the marketing ...
Análise dos canais de distribuição do etanol carburante brasileiro: um estudo exploratório
(Universidade Federal de São Carlos, 2009-05-22)
The development of flexible-fuel engines and the necessity of an alternative source of energy to the oil (Petroleum) have leaded the ethanol distribution process into a new configuration. These changes brought forth new ...
Competências essenciais na distribuição de carne bovina brasileira para a Europa : um estudo multicaso
(Universidade Federal de São Carlos, 2007-11-12)
Due to its current dynamism and increasing importance in the Brazilian
economy, the beef agri-chain in Brazil can be analyzed under different fields of strategy
and business administration (corporate strategy, operations ...
Estratégia de marcas próprias: estudo multicaso no atacado brasileiro
(Universidade Federal de São Carlos, 2006-12-15)
For the past years, wholesaling has been stimulated by a series of changes in its traditional activities. Through a deeper involvement with marketing strategies, wholesaling has included the management of own brands to its ...
Formatos de varejo de alimentos: um estudo sobre as preferências do consumidor.
(Universidade Federal de São Carlos, 2005-11-17)
The intention of this work is to study the consumer behavior in the choice of retail to purchase food. Being more specific, the work has the objective to identify the profile of the consumers who frequent diverses food ...