• Aplicações de estatística em marketing 

      Carvalho, Thiago Daniel; http://lattes.cnpq.br/4835684971884973 (Universidade Federal de São CarlosBRUFSCarPrograma de Pós-graduação em Estatística, 2007-12-14)
      In this work, we analyse the use of the statistics in the improvement of some attitudes of a company regarding marketing strategy. We deal with methods which permit the identification of the best costumers and the preferences ...