Discursos do sucesso: a produção de sujeitos e sentidos do sucesso no Brasil contemporâneo

Abstract

This study analyzes the discourse on the success produced in contemporary Brazilian society. The corpus consists of editions of the magazine Caras and arising from the self-help literature books. More precisely, our research aims to describe and interpret the success of senses and subjects production process, to the extent that this is built by discursive practices of media and self-help literature, considering the fact that these discursive fields are privileged place of establishment of new subjectivities and new desires. Thus, this research aims to: 1) understand the meanings and the subjects produced among media, more specifically, in the magazine "Faces" in the issues of the first half of 2013, focusing on language resources, enunciative and textual employed in discursive constitution its publications, seeking to infer its recurrence in the production of certain effects of sense of success and their relationship with the interlocutors; 2) understand the meanings and subjects made in self-help literature, filigree, books whose titles are O sucesso está no equilíbrio (2006), O sucesso passo a passo (2010) and O sucesso de amanhã começa hoje (2005), in order to interpret their operating modes as tutorials to rise to success; 3) analyze the relationship of differences and similarities between the senses and subject these two forms of (re) production and spread of successful speech. Thus, we consider the postulate of speech analysis of formulated as follows by Orlandi (2012, 88 p.): subject and constitute sense while being identification processes based on the fact that a movement identity is history . If the subject and the senses are simultaneously at the meeting of the tongue with history, this meaning, speech, subjects and meanings of success will also be produced by speech. Before this situation, we propose in this dissertation expose a brief investigation of the senses on the speech of success in the current Brazilian society. Therefore, the methodological procedures used in the development of this work are based on qualitative research, the development of which we seek to identify linguistic-discursive regularities of statements of success and interpret the production of its subjects and senses through the development of parafrastics chains in order to infer its discursive formations.