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A figura da mulher na linguagem da propaganda: implicações sociais
(Universidade Federal de São Carlos, 2010-08-18)
This paper uses the discussions of female bodies' in advertising, based on the analysis of a representative Set of televised ads Brazilian open. Starting from a macro sociological perspective based on critical theory of ...
Digital influencers: um estudo sociológico sobre o empreendedorismo digital e a cultura da recomendação
(Universidade Federal de São Carlos, 2019-04-23)
This dissertation analyzes the digital influencers that make use of the Instagram platform in the scenario of online sociability enhancement, and the consolidation of the oligopoly business model of the Silicon Valley ...