Gestão de suprimentos: estudos de caso em empresas montadoras do setor automotivo brasileiro
Abstract
The importance of supply management for the automotive assemblers is justified by the
contribution to the success of their business strategies, since more efficient supply operations
would guarantee the profitability of these companies. Such operations are based in the supply
of parts and components with the wanted quality, in the requested amount, in the stipulated
period and at competitive costs.
This work intended to study the way as two assemblers of Brazilian automotive industry are
managing their respective supply bases, identifying the peculiar characteristics of supply
management strategies and the way as these companies coordinate the relationships with their
suppliers and influence the actions taken by them. For this, firstly a bibliographical research
was accomplished to base the elaboration of a theoretical reference to developing a
knowledge both of the theme and of the studied industry, besides establishing a conceptual
structure used in the field research, which was composed by exploratory and qualitative case
studies, accomplished in each analyzed company. After the description of the individual case
studies, the obtained results were crossed and compared in order to identify similarities and
differences among the companies.
It was verified that the eastern assembler studied is more involved with the supply
management activities in comparison with the western assembler, consolidated in Brazilian
automobile industry. This perception results of its largest influence and participation about the
operations of its suppliers, direct or indirect, by assuming the control of acquisition activities
in the supply chain and to worry with their profitability. The western assembler, however, just
maintain a larger involvement with its direct suppliers, besides not developing politics able to
guarantee their operational profitability.