Browsing by CNPq Subject "CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA"
Now showing items 1-13 of 13
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A atuação de uma equipe multiprofissional no apoio à educação inclusiva
(Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Educação Especial - PPGEEs, Câmpus São Carlos, 29/02/2016)The search for an educational inclusive system has driven the discovery of ways and practices that concretize the ideal of access equality, abidance and learning to all students that present special educational needs inside ... -
OcupaMax: projeto de consultoria em ocupação de lazer e hotelaria
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 06/02/2024)This course completion work aims to develop a consultancy that analyzes and presents effective strategies to optimize and scale the occupation of idle spaces in commercial hotels and leisure spaces, with a focus on the ... -
Gerenciamento de crises ocasionadas por influenciadores digitais: um estudo do posicionamento das marcas
(Universidade Federal de São Carlos, UFSCar, , Câmpus Lagoa do Sino, 02/12/2020)With the intensification of the use of social media, many companies have used digital influencers to disseminate their brands. However, in recent years there has been an increase in crises caused by these professionals, ... -
Estratégias de operações de empresas de saúde suplementar de grande porte no Brasil: um estudo multicaso
(Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Engenharia de Produção - PPGEP, Câmpus São Carlos, 29/11/2021)This paper seeks to identify and analyze the operating strategies of the 5 largest healthcare plan companies in the private healthcare sector in Brazil, from 2011 to 2019. The purpose of the research was to identify the ... -
Mecanismos de Transferência de Tecnologia previstos pela Lei de Inovação e sua adoção pelas universidades federais brasileiras
(Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Ciência, Tecnologia e Sociedade - PPGCTS, Câmpus São Carlos, 24/02/2021)Technological innovation performs a central role in the current knowledge economy. A way of speeding-up the innovation process is through Tech Transferring (TT) from Scientific and Technological Institutions (STI) to ... -
Avaliação dos pilares da sustentabilidade na cadeia de suprimentos de uma startup atacadista de hortifrutigranjeiros
(Universidade Federal de São Carlos, UFSCar, , Câmpus Lagoa do Sino, 09/03/2023)In the current context, in which the food sector is integrated, the implementation of a supply chain must pay increasing attention to issues related to quality, food safety, environmental responsibility, and sustainability. ... -
Folclore, mitologias e lendas: narrativas culturais para promoção de destinos turísticos?
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 19/11/2021)The present project deals with ancient urban legends passed from generation to generation in important tourist destinations in different countries. Cultural stories are important decision makers in choosing travel destinations ... -
Plano de negócio de uma fábrica de painéis monolíticos
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 29/05/2022)The business plan aims to demonstrate the feasibility of a monolithic panel factory, located in Cravinhos-SP. These panels are considered the evolution of conventional masonry, that is, they efficiently replace bricks. ... -
Análise dos elementos da estratégia de marketing e dos aspectos de relacionamento no canal entre atacado distribuidor, indústria alimentícia e pequeno varejo
(Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Engenharia de Produção - PPGEP-So, , 15/03/2016)Due to the complexity of markets and intense competition organizations are looking for new ways to generate sustainable competitive advantage, that it is the competitive advantage that can not be copied in the short term ... -
A influência das mídias sociais no comportamento de compra de produtos de beleza dos consumidores de Sorocaba-SP.
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 17/03/2021)The use of social networks has intensified in recent years, allowing an evolution in the media focused on consumer goods. The presence of digital influencers also plays an important role in the dissemination of brands and ... -
Comportamento de compra do consumidor de cervejas em Sorocaba-SP: análise sobre as influências da propaganda.
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 17/03/2021)The beer market in Brazil arouses interests all over the world. With a large volume of distribution concentrated in a few players, the competition for spaces in this market is fierce, and consequently, investment in ... -
Modelo colaborativo para desenvolvimento de tecnologia e inovação na indústria aeronautica nacional de pequeno porte
(Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Ciência, Tecnologia e Sociedade - PPGCTS, Câmpus São Carlos, 09/08/2021)Historically Brazil has been solidifying as an important generator of technologies for the aircraft production (MONTINI et. al, 2019). The Brazilian aeronautical sector has dozens of small companies, aircraft manufacturers ... -
Implemento de trator para auxílio na poda de brotos de árvore em altura
(Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 17/12/2020)Due to growing concerns about the environment, consumption of legal timber relies on so-called reforestation timber, whose origin is from planted trees for this specific need. In order to make this plantation more efficient ...