Browsing by Subject "Estratégia de Marketing de Serviços"
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Estratégias de marketing de serviços B2B: estudo multicaso em empresas fabricantes de máquinas e equipamentos
(Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Engenharia de Produção - PPGEP-So, Câmpus Sorocaba, 17/05/2017)Machine manufacturers and operations between the integrated solut ions of products and services that meet the needs of customers. This sector is important for national sustainable economic development. However, there is ...