Browsing by Subject "Branding"
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Concepção de atitudes em relação à marca de refrigerante de cola a partir do modelo de equivalência de estímulos
(Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 02/05/2022)The stimulus equivalence paradigm allows for the experimental identification of symbolic functions and has been used to verify attitudes with regard to their evaluative nature. This research investigated the extent to which ...