• Análise de publicidades: O Boticário sob a perspectiva da Semiótica 

      Silva, Emily Kaline (Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 24/06/2021)
      The course conclusion work sought to analyze and discuss, based on Greimasian semiotic theory, four commercials obtained by the brand O Boticário. The aim was to produce a reflection on the images of femininity and masculinity ...
    • O jornal na perspectiva semiótica: o caso do ônibus 174 e o caso Eloá 

      Cava, Ana Cecília dos Santos (Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 22/06/2021)
      This work of conclusion of course aims to reflect on the passionate dimension created by the newspapers, from the analysis of the news of two events that had national repercussion, leading to the performance of all ...