Navegando Cursos de Graduação por orientador "1c2c2a44-4a52-446f-8f45-7242d3441959"
Itens para a visualização no momento 1-4 of 4
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Análise do processo de transformação digital de uma empresa de manufatura localizada no Brasil: estudo de caso único
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 26/06/2020)The advancement of new digital technologies has driven organizations to adapt their strategies and businesses. In this scenario, the present study aimed to verify how a company located in Brazil has adapted its business ... -
Os efeitos das tecnologias digitais aplicadas ao food service: fatores determinantes na experiência do cliente
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 12/01/2021)The implementation of digital technologies is a trend that has been growing in the food services sector outside the home in Brazil. In order to understand this scenario, this work aimed to identify and analyze the factors ... -
Análise de fatores determinantes na decisão de compra online: reflexões sobre o impacto da pandemia no comportamento do consumidor brasileiro
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 12/01/2021)The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ... -
O uso do omnichannel em pequenas e médias empresas: um estudo sobre a sua aplicação no varejo
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 18/04/2022)The goal of this study is to investigate the possibility of using omnichannel in small and medium-sized retail companies, as well the benefits and challenges involved in the application. For that, a survey with semi-structured ...