Navegando Cursos de Graduação por áreas do CNPq "CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS"
Itens para a visualização no momento 1-10 of 10
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O papel empresarial na manutenção da resiliência do trabalhador remoto no pós pandemia Covid-19
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 08/08/2023)The rapid implementation of remote work without prior preparation, combined with the pandemic context, has exhausted workers and leaders. The home environment, previously associated with rest and refuge, has become an ... -
A liderança organizacional no contexto da indústria 4.0
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 22/08/2023)The aim of the following study is to analyze the impact and evolution of the process of including Industry 4.0 tools and technologies in a leadership context in Brazil, in order to identify the fundamental characteristics ... -
Sustentabilidade nos negócios: reflexões e desafios
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 04/04/2023)New technologies are being increasingly used in the business world, but not always in a sustainable way. There are different movements in the business world that raise questions about how it is possible to build a management ... -
A importância dos sistemas de informação para novos modelos de negócios e manutenção das vantagens competitivas em empresas relacionadas ao food service
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 25/04/2022)In the last years, digital transformation have evolved significantly, especially with the advent of the pandemic caused by Covid-19. Therefore, companies had to adapt to technological solutions and adhere to different types ... -
Análise do processo de transformação digital de uma empresa de manufatura localizada no Brasil: estudo de caso único
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 26/06/2020)The advancement of new digital technologies has driven organizations to adapt their strategies and businesses. In this scenario, the present study aimed to verify how a company located in Brazil has adapted its business ... -
Inovação em tempos de pandemia: um estudo de dois casos no interior de São Paulo
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 08/01/2021)During the year of 2020, the business scenario was strongly hit by the Coronavirus pandemic, in this context of social and economic uncertainty, many companies try to reinvent themselves seeking competitiveness, or even, ... -
Os efeitos das tecnologias digitais aplicadas ao food service: fatores determinantes na experiência do cliente
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 12/01/2021)The implementation of digital technologies is a trend that has been growing in the food services sector outside the home in Brazil. In order to understand this scenario, this work aimed to identify and analyze the factors ... -
Análise de fatores determinantes na decisão de compra online: reflexões sobre o impacto da pandemia no comportamento do consumidor brasileiro
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 12/01/2021)The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ... -
Proposta de integração entre balanced scorecard e business intelligence
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 17/12/2020)This study aims to propose a model for integrating the Balanced Scorecard with Business Intelligence through an analysis of the literature on the topic and subsequent suggestion of steps for building and using both tools ... -
O uso do omnichannel em pequenas e médias empresas: um estudo sobre a sua aplicação no varejo
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 18/04/2022)The goal of this study is to investigate the possibility of using omnichannel in small and medium-sized retail companies, as well the benefits and challenges involved in the application. For that, a survey with semi-structured ...