Buscar
Mostrando ítems 1-2 de 2
Relação entre empatia, atitude implícita e sobrecarga em cuidadores de idosos formais e informais
(Universidade Federal de São Carlos, 2020-02-19)
Introduction: The number of elderly in Brazil is increasing, as the prevalence of chronic diseases in this population, consequently there is a greater demand for caregivers. The burden is highly prevalent among caregivers ...
Comunicação e envelhecimento: um estudo sobre as propagandas de suplementos vitamínicos direcionadas ao consumidor maduro
(Universidade Federal de São Carlos, 2020-03-31)
The Brazilian population has aged and demanded changes in product designs and
communication processes between companies and their mature consumers. To improve
such processes, product development and marketing professionals ...