Search
Now showing items 1-1 of 1
Comunicação e envelhecimento: um estudo sobre as propagandas de suplementos vitamínicos direcionadas ao consumidor maduro
(Universidade Federal de São Carlos, 2020-03-31)
The Brazilian population has aged and demanded changes in product designs and
communication processes between companies and their mature consumers. To improve
such processes, product development and marketing professionals ...