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Comunicação e envelhecimento: um estudo sobre as propagandas de suplementos vitamínicos direcionadas ao consumidor maduro
(Universidade Federal de São Carlos, 2020-03-31)
The Brazilian population has aged and demanded changes in product designs and
communication processes between companies and their mature consumers. To improve
such processes, product development and marketing professionals ...
Relação entre empatia, atitude implícita e sobrecarga em cuidadores de idosos formais e informais
(Universidade Federal de São Carlos, 2020-02-19)
Introduction: The number of elderly in Brazil is increasing, as the prevalence of chronic diseases in this population, consequently there is a greater demand for caregivers. The burden is highly prevalent among caregivers ...