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Análise de fatores determinantes na decisão de compra online: reflexões sobre o impacto da pandemia no comportamento do consumidor brasileiro
Cavalcanti, Leonardo José Elias; Doneux, Nicolas Franco (Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 12/01/2021)The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ...