Browsing Centro de Ciências em Gestão e Tecnologia - CCGT by Subject "Horizontal Merger"
Now showing items 1-1 of 1
-
O mercado cervejeiro no Brasil: a análise empreendida pelo Cade no caso InBev e na compra da Brasil Kirin pelo grupo Heineken
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 23/09/2022)Mergers and acquisitions have taken place in the beer market as a strategy to secure greater market share. For this and other reasons, this market is highly concentrated in Brazil. Furthermore, this concentration can ...