Browsing Centro de Ciências em Gestão e Tecnologia - CCGT by CNPq Subject "CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA"
Now showing items 1-4 of 4
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Plano de negócio de uma fábrica de painéis monolíticos
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 29/05/2022)The business plan aims to demonstrate the feasibility of a monolithic panel factory, located in Cravinhos-SP. These panels are considered the evolution of conventional masonry, that is, they efficiently replace bricks. ... -
Análise dos elementos da estratégia de marketing e dos aspectos de relacionamento no canal entre atacado distribuidor, indústria alimentícia e pequeno varejo
(Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Engenharia de Produção - PPGEP-So, , 15/03/2016)Due to the complexity of markets and intense competition organizations are looking for new ways to generate sustainable competitive advantage, that it is the competitive advantage that can not be copied in the short term ... -
A influência das mídias sociais no comportamento de compra de produtos de beleza dos consumidores de Sorocaba-SP.
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 17/03/2021)The use of social networks has intensified in recent years, allowing an evolution in the media focused on consumer goods. The presence of digital influencers also plays an important role in the dissemination of brands and ... -
Comportamento de compra do consumidor de cervejas em Sorocaba-SP: análise sobre as influências da propaganda.
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 17/03/2021)The beer market in Brazil arouses interests all over the world. With a large volume of distribution concentrated in a few players, the competition for spaces in this market is fierce, and consequently, investment in ...