Browsing Centro de Ciências da Natureza - CCN by Subject "Influenciadores Digitais"
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Gerenciamento de crises ocasionadas por influenciadores digitais: um estudo do posicionamento das marcas
(Universidade Federal de São Carlos, UFSCar, , Câmpus Lagoa do Sino, 02/12/2020)With the intensification of the use of social media, many companies have used digital influencers to disseminate their brands. However, in recent years there has been an increase in crises caused by these professionals, ...