Browsing Gerontologia - PPGGero by Subject "Senior marketing"
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Comunicação e envelhecimento: um estudo sobre as propagandas de suplementos vitamínicos direcionadas ao consumidor maduro
(Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Gerontologia - PPGGero, Câmpus São Carlos, 31/03/2020)The Brazilian population has aged and demanded changes in product designs and communication processes between companies and their mature consumers. To improve such processes, product development and marketing professionals ...