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Desafios das mudanças nos procedimentos da gestão empresarial: estudo de caso de empresa de manufatura
(Universidade Federal de São Carlos, 2010-03-04) Oliveira, Priscilla Moraes de; Gregolin, José Angelo Rodrigues; https://lattes.cnpq.br/7842651773105125; https://lattes.cnpq.br/9102939743202450
Organizations need to win the challenges of increasing macroeconomic forces of globalization and market competition, the requirements of government regulations and expectations of society. They are driven to improve the quality of their products and services with a corresponding cost reduction, innovation to boost growth, in addition to need more and more transcend the issues targeted purely by business for a performance conducted by the pursuit of economic sustainability, social environmental in a integrated way. To fit the complex reality present and future, organizations need to implement a new management procedure that facilitates the strengthening of strategies and their better dissemination throughout the structure. One line of research that concentrates its efforts in this field of knowledge is called the strategy execution culture, by Bossidy and Charan, by Hrebiniak and by other authors, which is based on establishing clear goals and strategies, with the division into all levels, in order to emphasize the crucial tasks of each employee to the goals and objectives of strategies to be achieved. Although it is known that many companies are deploying world-culturebased procedures for implementing the strategy, there are few scientific studies that contribute to better understanding and guidance on the execution and results, particularly in the Brazilian context, in which until 2009 had only a company in the deployment process. Given the importance and while the lack of information about the purpose of this paper is to study the concepts, factors influence the results and challenges arising from changes brought about in an organization, with the implementation of management procedures based the culture of the strategy. The work involved conducting a case study of the A.W. Faber-Castell S.A. that have implemented management procedures based on the strategy execution culture to carry out desk research combined with interviews, literature review, personal observations and other forms of gathering and analyzing information. Emphasis is given to the study of semiquantitative indicators and qualitative data on corporate strategy, the process of internal communication and leadership as a way of understanding their influences and outcomes, individual and synergistic effects associated with changes in management procedures. The main bottlenecks identified, the possible reasons and opportunities for improvement are also analyzed, including aspects related to social and environmental responsibility.
Visibilidade eleitoral: uma análise do enquadramento das revistas semanais sobre a candidatura de Heloísa Helena nas eleições presidenciais de 2006
(Universidade Federal de São Carlos, 2010-03-04) Gonçalves, Nathalia Augusta; Azevedo, Fernando Antonio Farias de; https://lattes.cnpq.br/1242360351588987
The present study aims to discuss how women who are candidates for political office are represented in the media. In this way, we intend to perform a study that makes an intersection between three topics: gender, media and politics. The current literature has demonstrated that women who are candidate to political office have been under represented in the media. It is presupposed that the media has a great importance for the formation of political capital of those who desire to organize their carriers to reach the highest political office, that is, the Presidency. Therefore, it becomes indispensable to analyze how the candidates image is frequently presented in the media. In the present study, this will be done by focusing on the gender and analyzing the framework undertaken by the main Brazilian weekly news magazines on the candidacy of Heloisa Helena in the presidential elections in 2006.
O mundo e a mente: níveis de causalidades e níveis de conhecimento. A causalidade analítica cerebral do mundo na "mente" e a causalidade "mental" sintética do cérebro no mundo
(Universidade Federal de São Carlos, 2010-03-04) Jablonski Junior, Sergio Jacques; Teixeira, João de Fernandes; https://lattes.cnpq.br/8864985279295912; https://lattes.cnpq.br/2138175219903636
Cognition and epistemology: the question of the physical causality knowledge as a state and as content. The problem of experience awareness and knowledge in an epistemic analysis of psychology and ontology of the mental, based on a survey of key about the demarcation of different levels for the constructivist knowledge and their mental operations. An important implication of this discussion epistemic (and ontological) is the question of power (or not) support a theoretical possibility of dialogue and interdisciplinary the different conceptual and methodological positions concerning the mental (and knowledge). Discussed in Part I of the possibility of a dialogue between the epistemological pluralism through an analysis comparative concepts that can be equalized if their bases logical to refer to the possibility of a common ontology related, and if this plurality is able to allow for non-exclusive between the terms of their epistemic theories in question. To make viable the possibility of a theoretical investigation of different epistemologies of mind (Part II), we take as criteria translation inter theoretical (our "Rosetta Stone") an analysis relational ontological levels of the three fundamental and irreducible, (the physical, biological and psychological), and the interface between the bio-neurological and psychological meanings occurs through a hierarchy of memories. These levels are defined by fundamental specific epistemologies, which present opportunities for intimate conceptual relationship when rationalized from a perspective ontology based on evolutionary principles (broad temporality) and informational (broad spatiality). In conclusion we present some considerations about the problem of integrating mind-brain through the concept of neural code, capable of playing (in fact a transduction) relational properties of the world standards relationships in the brain, the result is translated into knowledge with potential causal effective power over the world. Thus a system memory operating levels of the same neural code can be considered a psychological synthesis.
Biofertilizante como ferramenta para incrementar a diversidade microbiana visando o manejo de doenças de plantas
(Universidade Federal de São Carlos, 2010-03-04) Machado, Maria Augusta de Camargo Ferraz; Bettiol, Wagner; https://lattes.cnpq.br/4210103622262979; https://lattes.cnpq.br/2161395552450330
In this study were compared the community of yeasts in the phylloplane of lily a conventional system with high pesticide use, with an without pesticide use, with the use of biofertilizers and biocontrol agents; to evaluate the antagonism of yeast Sporidiobolus pararoseus isolated from leaves of lily on Botrytis cinerea; determined the microbial epiphytic in plant lily conventional and without pesticide use systems; characterized microbiological two biofertilizers produced aerobically, one from compost, earthworm-compost, yeast and molasses, and another from swine manure, poultry litter, bone meal and sugar; evaluated the effect of biofertilizers on plant growth-promoting and on the control of pathogens. We observed: the population of bacteria, Bacillus, yeasts and fungi in plants of lily conducted in the conventional system with high pesticide use is low and the population of these organisms is higher in plants cultivated in system without use of pesticides; S. pararoseus is the main component of the microbial community of the lily phyloplane in leaves treated with biofertilizer; S. pararoseus has potential in reducing the incidence and severity of B. cinerea and is essential to maintain a high population to act in the natural of biological control of the disease; biofertilizers as well as organic materials used in production have the potential to control pathogens; swine manure showed higher efficacy in reducing the mycelial growth of Pythium; biofertilizers promoted growth in the plants with the presence of NPK; biofertilizers did not control powdery mildew on zucchini squash, indicating that the effect of biofertilizers on plant diseases depends on the organic material and pathosystem.
Análise e uso da informação em pequenas empresas de base tecnológica incubadas no pólo tecnológico de São Carlos - SP
(Universidade Federal de São Carlos, 2010-03-04) Periotto, Caroline; Hoffmann, Wanda Aparecida Machado; https://lattes.cnpq.br/7609135667093837; https://lattes.cnpq.br/5072286647152834
The highly competitive global market environment, the recent technological advances, the importance of information as well as the volume of this information are responsible for the rapid changes in business enterprises, especially in the small businesses. In such market environment, the technology-based small enterprises (TBSE s) have excelled in incorporating innovation, strategic management of resources, generation of qualified jobs and salaries higher than the national average. It is necessary, however, to guarantee the maintenance of such competitiveness keeping in view their specificity in being small businesses and the fact that they face obstacles in their growth and consolidation. The analysis and adequate use of information offers an alternative to improve the position of these enterprises in the market and to procure new technologies helping them in their decision-taking processes. With these facts as the background, this work took, as its main objective, to study the manner in which the TBSE s analyze and use information and to propose a method based in the processes of decision-taking and competitive intelligence. Given the importance of the technology-based small enterprises, two groups of nascent enterprises of the Pólo Tecnológico de São Carlos, incubated in the São Carlos High Technology Park Foundation (ParqTec): (i) 15 enterprises belonging to the CINET/SOFTNET incubator of which four were generated by the Grants Program for the Development of New Enterprises with an Agricultural and Livestock Technology Base (PROETA); and (ii) 10 enterprises implanted in the Design Inn incubator. Data were collected from primary and secondary sources which served as the basis for the theoretical constructions of this study. These data lead to the results on: (i) Identification of characteristics and specificities of the investigated enterprises; (ii) Identification of the access and the use of information by the incubated TBSE s; (iii) Integration of a simplified method for the analysis and use of information based on the processes of decision-taking and competitive intelligence considering their specificities and the Brazilian realities, in such a way as to potentialize their improvement in the local decision processes and intelligence enhancement leading also to their consolidation and growth. The managers of TBSE s reflected on the questions raised about the information management and showed themselves receptive to the ideas. 72% of the managers perceived themselves to be motivated to adopt the information management process and 64% considered the process as a viable support system for decision-taking. It is hoped that the dissemination of the results of this study shall contribute toward the advancement of the knowledge and attitude of these enterprises in search for a competitive edge in the market and consequently toward the regional socioeconomic development.
A casa e o quartel: uma análise antropológica sobre o exército e a família na Academia Militar das Agulhas Negras
(Universidade Federal de São Carlos, 2010-03-04) Silva, Cristina Rodrigues da; Leirner, Piero de Camargo; https://lattes.cnpq.br/5036907198351191
The dissertation aims to accomplish an anthropological analysis on the family of the militaries. It seeks to understand the peculiar relationship between Army and Family, in which the very idea of Military Family indicates sometimes the military contingent of the institution; or the family in its private meaning (spouse and children) and sometimes all these elements together. An ethnographic research was carried out in Aman (Military Academy of the Agulhas Negras an institution of the Brazilian Army) and in its respective village between 2007 and 2008, where interviews were performed with couples that are configured in three different ways of family: couples in which only the husband is a military; couples in which both husband and wife are militaries and couples in which only the wife is a military. It is shown that the life of the family is linked to the military occupation of the spouse, in such a way that there is an expected military family model , being operated (to some extent) by the Army and that reflects, in particular, the case of the families in which only the husband is a military. The other familial forms present some tensions to this native model, where the main disruption occurs on the configuration of the woman s gender. Still, there seems to be "adjustments" to the native model and these new arrangements remain tied to the military life. It investigates cases of formal regulation, exchange relationships (principles of unity and solidarity among the families), social constraints (surveillance and gossip), and finally the construction of an entire symbolic apparatus, in which the Army maps roles, obligations and benefits of the officers families. Thus, it is apparent that the Army embraces the families. However, it is also pointed out that there is a double movement between home (here understood as the family of the military - spouses and children relationship, and close relatives) and barracks (relations of the military bases). Not only the barracks determines the relations in the house, but also the house determines the relations in the barracks.
Dados de sobrevivência multivariados na presença de covariáveis e observações censuradas: uma abordagem bayesiana
(Universidade Federal de São Carlos, 2010-03-04) Santos, Carlos Aparecido dos; Achcar, Jorge Alberto; https://lattes.cnpq.br/3125027713681936; https://lattes.cnpq.br/9815695664903858
In this work, we introduce a Bayesian Analysis for survival multivariate data in the presence of a covariate vector and censored observations. Different frailties or latent variables are considered to capture the correlation among the survival times for the same individual. We also introduce a Bayesian analysis for some of the most popular bivariate exponential distributions introduced in the literature. A Bayesian analysis is also introduced for the Block & Basu bivariate exponential distribution using Markov Chain Monte Carlo (MCMC) methods and considering lifetimes in presence of covariates and censored data. In another topic, we introduce a Bayesian Analysis for bivariate lifetime data in the presence of covariates and censoring data assuming different bivariate Weibull distributions derived from some existing copula functions. A great computational simplification to simulate samples for the joint posterior distribution is obtained using the WinBUGS software. Numerical illustrations are introduced considering real data sets considering every proposed methodology.
A política social de economia solidária : um estudo de caso do município de São Carlos
(Universidade Federal de São Carlos, 2010-03-04) Capacle, Camila; Engelmann, Fabiano; https://lattes.cnpq.br/1380866622125077; https://lattes.cnpq.br/7770385641668545
The Solidary Economy is a practice of generating employment and income, existing in thousands of Brazilian municipalities and communities, and over a hundred of city halls have been investing efforts and human, physical and financial resources in this alternative. The Solidary Economy has won status of national policy, but faces the great challenge of consolidate itself as a State policy. This work aims to analyze the municipality of Sao Carlos public policy of Solidary Economy between the years of 2001 to 2009. From the analysis of public policies methodology and redoing the trajectory of the social policies in Brazil, the research seeks to show up the social construction of Solidary Economy as a public policy, presenting a model of this policy in municipal/local level. The analysis of Sao Carlos policy of Solidary Economy demonstrates the existence of guidelines on the implementation and consolidation of Solidary Economy as a State policy, with prominence for three points: the creation and approval of a Legal Mark; the establishment and utilization of financial Founds of policy and, finally, the social and political organization of the solidary enterprises and the social movement. However, despite the construction of these jurisdictions in the municipality, we verified that the universality and range which characterize a public policy just are possible through a National Unique System, with public sponsorship and mechanisms of relation and induction between federative beings.
Combate ao crime organizado: um estudo do PCC e das instituições do sistema de justiça criminal
(Universidade Federal de São Carlos, 2010-03-04) Freston, Rodrigo Braga; Martins Filho, João Roberto; https://lattes.cnpq.br/5708888953972168
The purpose of our research is to study the characteristics and actions of the group known as Primeiro Comando da Capital (PCC), in their relations with the institutions of the criminal justice system (police subsystem and criminal justice, execution, and administration), and the ramifications of the series of attacks perpetrated by that organization between May and August of 2006. At first, we give a theoretical analysis of the police apparatus and organized crime to, in turn, investigate the emergence, structure, activities, and objectives of PCC. We also focus on the series of attacks on these dates, on their effects on the criminal organization and, above all, on the public institutions who combat them. We compare these institutions evolution and the relationship between them, attempting to establish the degree to which the series of attacks became a catalyst for institutional change and in what way it allowed for a greater approximation between the institutions that are a part of this system.