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Comportamento de compra do consumidor no varejo supermercadista: o caso de Mato Grosso
(Universidade Federal de São Carlos, 2010-08-24) Vargas, Allyson Rodrigues; Batalha, Mario Otávio; https://lattes.cnpq.br/1015001063418091; https://lattes.cnpq.br/2027799192913632
Nowadays, studies of consumer behavior are of great relevance. Understanding the factors that lead consumers to choose a particular product or brand over others makes marketers continually seek answers to the needs of these consumers. This work aims to study the buying behavior of consumers in the food retail market of Mato Grosso, as a way of subsidizing business strategies for the sector. It was attempted through the Sheth; Newman; Gross model to identify the variables that influence the purchase decision of consumers. The methodology was grounded on two pillars, bibliographic studies and survey. The sampling was based on the probabilistic technique stratified by population and profile of the buyer of food. There were applied 385 valid questionnaires and the data handling was performed using the statistical package SPAD. The multivariate analysis using clustering identified six distinct groups of consumers: clear, economical, convenient, hedonic, new buyers and demanding. The identification of these groups allows supermarkets to develop and implement different strategies according to the characteristics of their chosen target audience.
Procedimentos de cálculo, verificação e detalhamento de armaduras longitudinais na seção transversal em elementos protendidos
(Universidade Federal de São Carlos, 2010-08-24) Faleiros Junior, José Herbet; Carvalho, Roberto Chust; https://lattes.cnpq.br/3633394168236221
The following paper presents methods of calculation, verification and detailing of prestressed longitudinal reinforcement in cross sections of elements subjected to bending conceptualizing prestressing systems and its constituent elements, as well as the development of practical examples, calculated and detailed in a didactic manner, seeking an easy understanding and learning. The present study chooses to calculate the longitudinal reinforcement at the ultimate limit state and check it out at the serviceability limit state, always following the current standards. To organize the concepts and cohesion of the information, it is necessary to discuss theoretical and conceptual foundation by assembling several authors who derive about the subject matter. In order to ensure the adoption of normative recommendations (NBR6118:2007 e NBR9062:2005), issues such as durability, cover, classes of environmental aggressiveness, combinations of calculating and limiting values of prestress are discussed. As an example, it is presented a calculation discussion from a structure tailored to different classes of environmental aggressiveness, maintaining its main features, such as: the vain, the cross section and loads. With this work we realize that the calculations are needed, since there is not a situation which determines the scaling of the longitudinal reinforcement. Lastly, we present suggestions for future papers. In order to maintain the geometric features needed to the placement of the active armor on the top edge and on the replacement of the active armor by the passive one at any percentage can only be accomplished in partial prestress. The concurrent examinations may prevent the use of certain sections, for example, when examinations on empty are exclusive, or when the moment value relative to the weight itself is small in relation to the total moment.