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“A internet é o fio de nossas vidas”: influenciadores digitais na parceria entre C&A e o programa Big Brother Brasil
(Universidade Federal de São Carlos, 2023-05-12) Bernardes, Mári Andrade; Leite Júnior, Jorge; https://lattes.cnpq.br/7253561448346772; https://orcid.org/0000-0001-6234-9169; https://lattes.cnpq.br/7115425419165148; https://orcid.org/0009-0007-2724-0695
Given the important role of fashion in the construction of social identities and the actual relevance of digital media, this dissertation aims to analyze how gender subjectivation processes take shape through fast-fashion discourses regarding digital influencers. Characterized by technological as well as social transformations, the digital age made it possible to create personal or corporative accounts in digital platforms. Consequently, corporate accounts started to post fashion images which enabled interaction through “comments” and “likes”. In this way, any personal account interested could engage interaction. Hence, the digital age became responsible for a major shift on gender and fashion related studies in the Sociology field, since it enabled different forms of interaction, sociability and subjectivity. Before the digital age, it was actually possible for some researchers to question to what extent traditional media really got through its public, since they barely seemed to be paying attention (given that they didn´t have the habit of commenting those contents). A completely different scenario seems to be on display nowadays, since the hundreds and thousands of likes and comments show an exact opposite behavior from that of the public back then. This certainly challenges the very questions some of these researchers posed before. Given this shift, in order to investigate its impact on the analysis proposed here initially, this dissertation takes @cea_brasil as its field site. More specifically, there were selected posts where, majorly, BBB21 participants were the main subjects. Methodologically, an incursion inspired by digital ethnography was conducted. Techniques such as participant and non-participant observation as well as semi-structured interviews were used. The interviews were conducted with those who either commented or liked the posts @cea_brasil. As theoretical references, there were taken into account authors who work from a foucaultian viewpoint, such as Judith Butler and Manuel Castells. As main results, the subjectivation processes were comprehended to destabilize the heterosexual power matrix from within the many tensions they dwell.
A study of role of technologies in the road freight transportation operations: from resources view to capabilities view
(Universidade Federal de São Carlos, 2023-05-12) Callefi, Mario Henrique Bueno Moreira; Ganga, Gilberto Miller Devós; https://lattes.cnpq.br/9062191157466610; https://orcid.org/0000-0001-9328-5727; https://lattes.cnpq.br/7217112899449956; https://orcid.org/0000-0001-8698-0043
The road freight transportation activity is highly relevant nowadays, both financially and socially, since human survival depends on the resources transported by road freight transportation. However, cargo transport also has negative impacts, mainly due to the high emission of polluting gases, congestion and traffic accidents. Thus, it is essential to adopt technologies to make road freight transportation more efficient from an operational point of view and make it more sustainable. Knowing that technologies play an important role in road freight transportation, it was identified in the literature that technologies enable specific capabilities for road freight transportation. Thus, the main objective of this thesis is to study the role of capabilities enabled by technology in the road freight transportation system. To achieve these goals, three basic steps are taken. The first stage comprises a multimethod study to identify the capabilities enabled by technology in the road freight transportation system and verify the technological readiness level (TRL) of these capabilities based on secondary data. At this stage, 32 capabilities enabled by technology in the road freight transportation system were identified and organized into six categories (transport infrastructure; transport information; transport management; transport operation; transport monitoring; transport sustainability). In the second stage, the cause-and-effect associations between the resources enabled by the technologies for managing road freight transportation operations were analyzed. For the study of capabilities related to operations management, we used a mixed method approach based on three basic steps: identification and validation of technology-enabled data visibility capabilities; cause and effect association analysis; construction of technology-enabled capabilities framework for data visibility in road freight operations. As a result of the study, a framework was built with 11 technology-enabled capabilities for data visibility in road freight transportation operations. In the third stage of the study, the cause-and-effect associations between technology-enabled data visibility features in road freight transportation operations were analyzed. Basically, the same research method as in the second stage was used in this third stage of the study. The result of this step is a framework with 12 technology-enabled capabilities related to road freight transportation management, and a framework for classifying these capabilities was proposed. Finally, based on the analysis of the three stages of the study, a final conceptual model was proposed, systematizing the results obtained. This conceptual model presents three basic steps: (1) identification of capabilities related to the considered performance factor; (2) identification of which capabilities should be prioritized; (3) identification of which technologies should be prioritized.