Browsing by Author "Bertãozini, Bruna da Silva Magalhães"
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Comparação de ferramentas de análise de dados para uso no marketing digital
Bertãozini, Bruna da Silva Magalhães (Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 31/01/2024)This paper focuses on the importance of data analysis in the field of digital marketing and choosing the most appropriate data analysis tool to optimize marketing strategies. The study compares three popular data analysis ...