Alinhamento entre estratégia de produção e estratégia tecnológica: estudos de caso em empresas fornecedoras do setor automotivo

Abstract

The Production Strategy literature proposes that the production function should be considered as a strategic asset and as a competitive weapon. When companies do not recognize the relationship between the Production Strategy and the Competitive Strategy, they can be tied to uncompetitive production systems. Similarly, the strategic management theme came to recognize technology as an important element for the business and for the Competitive Strategy. Technology has come to be seen as one of the main capacities of the company and the new knowledge to be recognized as the basis for organizational renewal and to sustain competitive advantage. This thesis identifies the Production Strategy and Technological Strategy of automotive suppliers, and discusses the alignment between these functional strategies adopted by companies. The research presents a qualitative approach, with the application of multiple case studies, semi-structured interviews for data collection and triangulation of data for case analysis. The study demonstrates the vertical alignment between the Production Strategy and the competitive priorities and decision areas; the vertical alignment between the Technology Strategy and the technological capacities; and the horizontal alignment between the Production Strategy and the Technological Strategy, in companies A, B and C. As a contribution of this study, it highlighted the strategic alignment analysis model proposed and the understanding of how the diffusion of technological capacities (fostered by competitive priorities) impacts the decision areas in Companies, contributing to the achievement of competitive advantage through the production function.