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Inovação em tempos de pandemia: um estudo de dois casos no interior de São Paulo
(Universidade Federal de São Carlos, 2021-01-08)
During the year of 2020, the business scenario was strongly hit by the Coronavirus pandemic,
in this context of social and economic uncertainty, many companies try to reinvent themselves
seeking competitiveness, or even, ...
Os efeitos das tecnologias digitais aplicadas ao food service: fatores determinantes na experiência do cliente
(Universidade Federal de São Carlos, 2021-01-12)
The implementation of digital technologies is a trend that has been growing in the food services sector outside the home in Brazil. In order to understand this scenario, this work aimed to identify and analyze the factors ...
A influência das mídias sociais no comportamento de compra de produtos de beleza dos consumidores de Sorocaba-SP.
(Universidade Federal de São Carlos, 2021-03-17)
The use of social networks has intensified in recent years, allowing an evolution in the media focused on consumer goods. The presence of digital influencers also plays an important role in the dissemination of brands and ...
Comportamento de compra do consumidor de cervejas em Sorocaba-SP: análise sobre as influências da propaganda.
(Universidade Federal de São Carlos, 2021-03-17)
The beer market in Brazil arouses interests all over the world. With a large volume of distribution concentrated in a few players, the competition for spaces in this market is fierce, and consequently, investment in ...
Análise de fatores determinantes na decisão de compra online: reflexões sobre o impacto da pandemia no comportamento do consumidor brasileiro
(Universidade Federal de São Carlos, 2021-01-12)
The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ...
Estudo sobre transtornos mentais e seus riscos para discentes no âmbito do ensino superior
(Universidade Federal de São Carlos, 2021-06-22)
Inside the university, there are many uncertainties and demands in students' daily lives, so attention and care for students' mental health become essential to form and prepare professionals for the needs of the labor ...
Zona Franca de Manaus: uma análise comparativa entre seus decretos e os impactos socioeconômicos (1957 a 2019)
(Universidade Federal de São Carlos, 2021-06-16)
This paper aims to understand the operation and objectives of a free trade zone, as well as to understand whether the Manaus Free Trade Zone, created in 1957, meets the main purposes stipulated by law. The central idea is ...
Interação universidade-empresa para o ensino de gestão da qualidade baseado em casos reais de engenharia
(Universidade Federal de São Carlos, 2021-06-25)
The subject of Quality Management in Production Engineering courses tends to be fundamentally theoretical and, to increase the effectiveness of teaching this curricular unit, demonstrate that the use of real data from the ...
Indicadores financeiros e operacionais mais relevantes para a avaliação de desempenho de empresas não-financeiras listadas na B3
(Universidade Federal de São Carlos, 2021-01-07)
This research seeks to analyze which financial and operational indicators most impact the performance of non-financial companies listed on the B3. The study is exploratory and was used a statistical method called factor ...
Trabalho de inovação financeira em fintechs: percepção dos trabalhadores em uma startup de São Paulo
(Universidade Federal de São Carlos, 2021-06-24)
With the technological revolution at the end of the 20th century, behavioral changes occurred in contemporary society, which also impacted labor relations in companies. The objective was to assess the perception of workers ...