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A reorientação do fluxo de transporte rumo ao norte do Brasil
(Universidade Federal de São Carlos, 2017-12-06)
The objective of this research is to analyze the economic impacts of the reorientation of the national transport flow towards the ports of the North, as it is currently concentrated in the ports located in the South and ...
Logística reversa e sustentabilidade: uma análise baseada em indicadores de desempenho sustentável
(Universidade Federal de São Carlos, 2021-01-07)
Concerns about sustainable issues have increased business awareness of the importance of reverse logistics (RL) for developing environmentally conscious businesses and obtaining competitive advantages. The complexity of ...
A influência das mídias sociais no comportamento de compra de produtos de beleza dos consumidores de Sorocaba-SP.
(Universidade Federal de São Carlos, 2021-03-17)
The use of social networks has intensified in recent years, allowing an evolution in the media focused on consumer goods. The presence of digital influencers also plays an important role in the dissemination of brands and ...
Comportamento de compra do consumidor de cervejas em Sorocaba-SP: análise sobre as influências da propaganda.
(Universidade Federal de São Carlos, 2021-03-17)
The beer market in Brazil arouses interests all over the world. With a large volume of distribution concentrated in a few players, the competition for spaces in this market is fierce, and consequently, investment in ...
A dinâmica de trabalho em ambientes de coworking: estudo multicaso em empresas do município de São Paulo
(Universidade Federal de São Carlos, 2020-12-14)
Coworkings are characterized by being flexible, innovative, collaborative and low-cost workspaces, attracting mostly startups, freelancers and entrepreneurs. This environment is made up of professionals from the most diverse ...
Análise de fatores determinantes na decisão de compra online: reflexões sobre o impacto da pandemia no comportamento do consumidor brasileiro
(Universidade Federal de São Carlos, 2021-01-12)
The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ...
Inovação em tempos de pandemia: um estudo de dois casos no interior de São Paulo
(Universidade Federal de São Carlos, 2021-01-08)
During the year of 2020, the business scenario was strongly hit by the Coronavirus pandemic,
in this context of social and economic uncertainty, many companies try to reinvent themselves
seeking competitiveness, or even, ...
O uso do omnichannel em pequenas e médias empresas: um estudo sobre a sua aplicação no varejo
(Universidade Federal de São Carlos, 2022-04-18)
The goal of this study is to investigate the possibility of using omnichannel in small and medium-sized retail companies, as well the benefits and challenges involved in the application. For that, a survey with semi-structured ...
Interação universidade-empresa para o ensino de gestão da qualidade baseado em casos reais de engenharia
(Universidade Federal de São Carlos, 2021-06-25)
The subject of Quality Management in Production Engineering courses tends to be fundamentally theoretical and, to increase the effectiveness of teaching this curricular unit, demonstrate that the use of real data from the ...
Benefícios de projetos Lean Seis Sigma em uma empresa do setor de eletroportáteis
(Universidade Federal de São Carlos, 2020-01-15)
Among the main success factors that companies must take into account, the search for ever higher standards of productivity, quality and process control stands out. In this perspective, the objective of this work is to ...