Browsing TCC by Subject "Omnichannel"
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O uso do omnichannel em pequenas e médias empresas: um estudo sobre a sua aplicação no varejo
(Universidade Federal de São Carlos, UFSCar, , Câmpus Sorocaba, 18/04/2022)The goal of this study is to investigate the possibility of using omnichannel in small and medium-sized retail companies, as well the benefits and challenges involved in the application. For that, a survey with semi-structured ...