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Os efeitos das tecnologias digitais aplicadas ao food service: fatores determinantes na experiência do cliente
(Universidade Federal de São Carlos, 2021-01-12)
The implementation of digital technologies is a trend that has been growing in the food services sector outside the home in Brazil. In order to understand this scenario, this work aimed to identify and analyze the factors ...
Análise de fatores determinantes na decisão de compra online: reflexões sobre o impacto da pandemia no comportamento do consumidor brasileiro
(Universidade Federal de São Carlos, 2021-01-12)
The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ...
Comportamento de compra do consumidor de cervejas em Sorocaba-SP: análise sobre as influências da propaganda.
(Universidade Federal de São Carlos, 2021-03-17)
The beer market in Brazil arouses interests all over the world. With a large volume of distribution concentrated in a few players, the competition for spaces in this market is fierce, and consequently, investment in ...
A influência das mídias sociais no comportamento de compra de produtos de beleza dos consumidores de Sorocaba-SP.
(Universidade Federal de São Carlos, 2021-03-17)
The use of social networks has intensified in recent years, allowing an evolution in the media focused on consumer goods. The presence of digital influencers also plays an important role in the dissemination of brands and ...
Inovação em tempos de pandemia: um estudo de dois casos no interior de São Paulo
(Universidade Federal de São Carlos, 2021-01-08)
During the year of 2020, the business scenario was strongly hit by the Coronavirus pandemic,
in this context of social and economic uncertainty, many companies try to reinvent themselves
seeking competitiveness, or even, ...
Desenvolvimento de pessoas na indústria 4.0: o caso de uma empresa nacional de grande porte
(Universidade Federal de São Carlos, 2021-07-02)
In a scenario of increasing connectivity, organizations have gone through several changes under the influence of technological advances, resulting from what have been called the Fourth Industrial Revolution - or Industry ...
As competências apontadas pelo fórum econômico mundial no contexto da indústria 4.0: um levantamento com profissionais da região de Sorocaba – SP
(Universidade Federal de São Carlos, 2021)
Industry 4.0 and the advancement of technologies are phenomena that are transforming the work settings of companies, promoting process automation, increased productivity, use of technologies such as big data, machine ...
O mix de recompensas no contexto da pandemia de covid-19: um levantamento na região de Sorocaba – SP
(Universidade Federal de São Carlos, 2021)
The COVID-19 pandemic caused many impacts, either on the personal life or in the professional
life, they are undeniable. Still, due to it being a recent event, these impacts are yet to be fully
measured. The objective ...