The implementation of digital technologies is a trend that has been growing in the food services sector outside the home in Brazil. In order to understand this scenario, this work aimed to identify and analyze the factors ...

The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ...

The use of social networks has intensified in recent years, allowing an evolution in the media focused on consumer goods. The presence of digital influencers also plays an important role in the dissemination of brands and ...

The beer market in Brazil arouses interests all over the world. With a large volume of distribution concentrated in a few players, the competition for spaces in this market is fierce, and consequently, investment in ...

During the year of 2020, the business scenario was strongly hit by the Coronavirus pandemic, in this context of social and economic uncertainty, many companies try to reinvent themselves seeking competitiveness, or even, ...

In a scenario of increasing connectivity, organizations have gone through several changes under the influence of technological advances, resulting from what have been called the Fourth Industrial Revolution - or Industry ...