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Análise do processo de transformação digital de uma empresa de manufatura localizada no Brasil: estudo de caso único
(Universidade Federal de São Carlos, 2020-06-26)
The advancement of new digital technologies has driven organizations to adapt their strategies and businesses. In this scenario, the present study aimed to verify how a company located in Brazil has adapted its business ...
Planejamento estratégico: estudo de caso em uma pequena empresa de serviços elétricos industriais
(Universidade Federal de São Carlos, 2020-06-30)
Strategic planning is widely approached by educational and business support institutions, however, its implementation is generally observed in large corporations, intermediated by consultants specializing in the subject. ...
Os efeitos das tecnologias digitais aplicadas ao food service: fatores determinantes na experiência do cliente
(Universidade Federal de São Carlos, 2021-01-12)
The implementation of digital technologies is a trend that has been growing in the food services sector outside the home in Brazil. In order to understand this scenario, this work aimed to identify and analyze the factors ...
Análise de fatores determinantes na decisão de compra online: reflexões sobre o impacto da pandemia no comportamento do consumidor brasileiro
(Universidade Federal de São Carlos, 2021-01-12)
The virtual channels for sales have become increasingly relevant for customers and companies. In this regard, the global coronavirus pandemic (COVID-19) situation during the year 2020 has led to significant changes in ...
A influência das mídias sociais no comportamento de compra de produtos de beleza dos consumidores de Sorocaba-SP.
(Universidade Federal de São Carlos, 2021-03-17)
The use of social networks has intensified in recent years, allowing an evolution in the media focused on consumer goods. The presence of digital influencers also plays an important role in the dissemination of brands and ...
Comportamento de compra do consumidor de cervejas em Sorocaba-SP: análise sobre as influências da propaganda.
(Universidade Federal de São Carlos, 2021-03-17)
The beer market in Brazil arouses interests all over the world. With a large volume of distribution concentrated in a few players, the competition for spaces in this market is fierce, and consequently, investment in ...
Inovação em tempos de pandemia: um estudo de dois casos no interior de São Paulo
(Universidade Federal de São Carlos, 2021-01-08)
During the year of 2020, the business scenario was strongly hit by the Coronavirus pandemic,
in this context of social and economic uncertainty, many companies try to reinvent themselves
seeking competitiveness, or even, ...
Desenvolvimento de pessoas na indústria 4.0: o caso de uma empresa nacional de grande porte
(Universidade Federal de São Carlos, 2021-07-02)
In a scenario of increasing connectivity, organizations have gone through several changes under the influence of technological advances, resulting from what have been called the Fourth Industrial Revolution - or Industry ...
Plano de negócio de uma fábrica de painéis monolíticos
(Universidade Federal de São Carlos, 2022-05-29)
The business plan aims to demonstrate the feasibility of a monolithic panel factory, located in Cravinhos-SP. These panels are considered the evolution of conventional masonry, that is, they efficiently replace bricks. ...
Liderança na pandemia de Covid-19: um estudo sobre o estilo de liderança adotado e os desafios enfrentados no ambiente virtual
(Universidade Federal de São Carlos, 2022-04-29)
The Covid-19 pandemic has brought with it countless changes in different spheres of everyday
life, including the business world. Because of it, thousands of employees have started working
remotely, in the model known as ...